3,000 journalists and international bloggers, 5,000 exhibitors from 186 countries, 4 days of colorful frenzy- the way to shortly describe the tourism fair held in London every year.
There are days spent running from one seminar to another, from one stand to another. You have the whole world under one roof, garnished with the latest news on tourism trends and the best specialists at your disposal.
If you are familiar with tourism fairs in Romania, you will be surprised to find that those outside the country will not have offers for travel packages, travel promotions or early booking sales. In fact, the fair focuses on B to B and presents each destination, the benefits you will have as a visitor, the reasons why you should visit a country. In short, you get the best information and examples of traditions, crafts and culture from the desired destination. It is time for business and closing deals – 2.5 billion as mentioned on the official website of the WTM. If could not be present here is…
What’s new:
- 2015 was the first year that we had seminars on tourism and terrorism – can travel industry protect its customers?
After the terrorist events in Tunisia, Egypt, Thailand and the Philippines, the possibility of future and present threats remains high. Terrorist attacks, in addition to human casualties, are a factor damaging to the reputation and economy of the target country. Terrorism is already influencing travel decisions, therefore, the homework for everyone involved was – how and what we can we do to guarantee the safety of tourists?
- Ready for Generation Z? They are the ones who conquered the Internet
Internet addict? More than 227 million tourists – students and young people up to 27 years – used the Internet for holidays generating bills of $ 250 billion USD in 2015. WYSE Travel Confederation draws the attention of tourism operators pointing that the young generation can not only influence the trends in tourism but they can change considerably the ways for advertising the holiday offers in the next years.
- Instant booking via TripAdvisor: a serious advantage for hoteliers
For the first time, hoteliers can now receive bookings via TripAdvisor, the world’s largest travel site. Maud Larpent, director of Connectivity at TripAdvisor presented TripConnect and the benefits that the system will offer. Hotelier or tourist it would be wise not to miss the opportunity to use the platform.
- Digital Vs Traditional Marketing in tourism
A topic debated among the key players of the travel industry and the tourism offices. With the development of technology and the implementation of new applications and systems is traditional marketing on its way out? Should Tourism Offices encourage bloggers to produce digital content? Are radio and TV ads as effective as online visibility? Seminar conclusions: use digital resources wisely. Exploit all the tools at hand. But always do the backup using traditional marketing.
- It is time for creative tourism. People want customized experiences
Are the travel packages presented to you resembling each other more than ever? Then it is time for a change. Creative tourism is a current that arose in 2005, outlined in 2010 and became a necessity in 2015. No more standard offerings, fixed prices and group tours. Specialists recommend that the offer should be customization according to the client hobbies and interests along with the inclusion in the tour package of workshops and unique experiences.
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